a stressful summer season at my two other
Berkshire restaurants Bistro Zinc and
Pearl’s, I needed a little R&R.
Betty and I headed to El Anclote,
a sleepy little
fishing village on the Pacific coast of Mexico
to find some surfing action. It was great. We
woke up that morning, the sky was clear blue
and the waves were calling. Our surfing
locals named Zaaway and Oscar, loaded up the
panga boat with our gear and we headed
out to a sweet
surf break that only the townies know about.
The waves were about four or five feet
high, totally glassy and we were the only
ones ripping it up
for hours. When we had our fill, we headed back
to the hotel for a little siesta break. Then
off to dinner at a beachfront restaurant
for a great
meal of fresh red snapper and ice cold pacificos
while we listened to the waves rolling in.
we recounted our time on the water,
drinking our icy beer, kicking back, a
funny thing my
father once said to me popped into my head: “Forget
fancy restaurants, you should open a pizza
turned to Betty and told her I thought a funky
pizza joint with surfer influence is just
what Lenox needed, and anywhere else for that
A chain idea was born.
In no time, we had
all kinds of decor issues worked out, and
the menu was a given: pizza,
salads, and plenty of cold beer, of course.
Hey, we figured other towns would see the
this kind of easy pizza shack, buy up the
idea, and then we could spend a whole
lot more time
on the beach ourselves!
Hope to see you soon!